some references for qualitative analysis
Richardson, L., (2000), Writing a Method of Inquiry, in Denzin, N. and Lincoln, Y., Handbook of Qualitative Research, California: Sage
Woods, P., (1999), Successful Writing for Qualitative Researchers, London: Routledge.
Cassell, C.M. and Symon, G., (2004), Essential guide to qualitative methods in organizational research, London: Sage Publications.
Dey, I., (1993), Qualitative data analysis: a user friendly guide for social scientists, London: Routledge.
Miles, M. B. and Huberman, A. M., (1984), Qualitative Data Analysis: A Sourcebook of New Methods, Beverly Hills, CA: Sage.